We researched how families choose.
Reviews, fear of the dentist, convenience and direct billing decide where a family books. We mapped how patients compare local clinics and built the site around what they look for first.
Family & implant dentistry · Website
A family dental clinic that puts patients at ease.
Kanata Smiles is a growing family and implant dental practice in Kanata, Ottawa. We designed and built the site the way patients actually choose a dentist, and made booking one tap away from anywhere on the page.
The brief
Turn nervous, comparison-shopping patients into booked appointments, and explain the experience clearly along the way.
- Services
- Treatments
- Direct billing & CDCP
- Four languages
- Booking flow
What drove the design
How families actually choose a dentist
A calm site that explains the experience.
Services and treatments are written in plain language, so a nervous patient can go at their own pace and understand what a visit involves before they ever pick up the phone.
Booking and calling, obvious on every screen.
Book and call sit within reach from anywhere on the page. Direct billing and CDCP are surfaced clearly, along with the four languages the team speaks: English, French, Arabic and Ukrainian.
What we built · The site
The site, top to bottom
Four stages of the same visit: arrive, see the services, understand the treatments, book.
ArriveThe hero, calm and clear
TrustHow the team works
ExploreServices, in plain language
CommitTreatments, at your own pace
ArriveThe hero on mobile
TrustHow the team works
ExploreServices, in plain language
CommitTreatments, at your own pace
What we built · Colour and type
The colour and type system
A deep navy for trust, a teal accent for the booking and care moments, white surfaces that keep the services and treatments easy to read.
Colour
Primary
Accent
Surface
Type
Kanata
A bold geometric sans carries the headings; a clean, readable sans does the working surfaces, so services, treatments and booking stay calm and clear on every screen.
Outcome
What shipped
A calm, trustworthy site with booking one tap away from anywhere, built to convert the patient who is comparing two or three local clinics.
Booking-ledBook and call sit within reach from anywhere on the page.
Plain languageServices and treatments explained so patients can go at their own pace.
Built to reassureA calm, trustworthy feel for the patient who fears the dentist.
Direct billing & CDCPSurfaced clearly, with the four languages the team speaks.
Want this for your dental clinic?
Websites for dental practices are a standing Digilayers solution. Family, cosmetic and implant clinics, built the same way.
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All work
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