The brokerage template is honestly embarrassing
Every agent in the office gets the same page: headshot, phone number, search box. They all look the same, and they don't offer much value — the brokerage site builds their brand, not yours.
For real-estate agents & teams
Own the moment they look you up.
Sellers pick one agent and google them first. We research how clients choose in your market and build the personal site that wins that look — under your name, owned by you.
Your domain, your site — leave anytime
Built around your name and neighbourhoods
No platform lock-in
Your listings go here
$1,295,000
Example listing · your neighbourhoods
Trusted by 16+ brands across four continents — including property and real-estate brands
The problem
Before a seller calls you, they look you up.
Most agents lose that moment to a brokerage template. Three things agents tell us, in their words.
Platform sites rent you your own brand
Cancel a Placester- or CINC-type subscription and find out what you actually owned. Agents report losing the domain, the content, even the leads — your name, on their system.
Zillow owns listing search — that's fine
Your buyers browse listings there; we won't pretend otherwise. What Zillow doesn't own is the search on your name — the one a referred seller runs before they call. That's the search worth winning.
What you get
Three things the site wins for you.
A name search you win
When the referral googles you, they find your site — your sales, your neighbourhoods, your story — instead of a thin profile on someone else's domain.
A brand that's yours, not the brokerage's
Switch brokerages and everything comes with you — the domain, the content, the rankings. The personal brand you spent years building stays yours.
“Not having a website in 2025 would be like not having a phone number in 1980.”
— as agents put it
Legitimacy that closes the vetting
The site's one job in that silent pre-call check: make calling you the obvious next step.
Proof
Property sites we have already shipped.
Real builds for property brands — from a fractional real-estate investment platform to a home-staging studio. Built for clients across North America, the UK, and the Middle East.
81%
See the full portfolio
of sellers contact only ONE agent — the choice is made online, before the call.(NAR 2025)
A preview of your site
What your personal-brand site is built from.
The real, designed components a client uses while they vet you — built in HTML and CSS, the same way we build yours. Your listings, your photos, your sold record drop into place.
1 / 5
A gallery built for the walk-through
Click a thumbnail to switch the main shot — the photo gallery a buyer scrolls before they ever pick up the phone. Your listing photography goes here.
For sale$1,295,000
42 Maple Crescent, Oakridge
432,400
New$689,000
12 Harbour View, Unit 1408
22980
Listing cards that read at a glance
Price, beds, baths, and a photo — the card a buyer scans first. Your active listings populate here.
Oakridge
Harbour District
Riverside
+ your areas
Search by the neighbourhoods you own
A map and area filter tuned to your specialty zones — the pages that win local search. Your neighbourhoods go here.
Estimated monthly payment
$5,180 / mo
$950,000
20%
5.2%
An affordability calculator that runs
Drag the sliders — price, down payment, rate — and the monthly estimate updates live. A working lead magnet that captures the enquiry.
Your name here
Luxury & condo specialist
120+ homes sold4.9 rating
Your partner
First-time buyers & relocation
8 yrs in the area4.9 rating
The agent, front and centre
Buyers and sellers choose a person, not a brokerage. A profile that names your specialty and your track record. Your face and bio go here.
Property42 Maple Crescent
Thu12
Fri13
Sat14
Sun15
Time2:30 PM viewing
Request this viewing
Book a viewing without the phone tag
A clean request flow that turns an interested scroll into a scheduled showing — and a captured lead in your inbox.
Estimated value
$1.21M – $1.34M
A home-value tool sellers actually fill in
The tool a seller tries before they're ready to list — and the moment they hand you their address. Captured and routed to your inbox. Your branding goes here.
Assembled for you
Parts like these, built around your name and neighbourhoods.
We research how clients choose in your market first, then build the site from components designed for that journey — so it wins the look-up, the way you sell.
Send a message
How we build
Three steps to live.
Research first, then the message, then the build — with the timeline in writing before anything starts.
1
We research how clients in your market choose an agent
The local journey — referral, google your name, judge what they find, call or don't. Which searches they run, what they verify, who currently wins your neighbourhoods. Studied before anything is designed.
2
We write your message and brief
What your site will say and why, as a written brief with a fixed quote. You read it, ask questions, and sign off before we build. No pitch call.
3
We build the personal site you own
Design, copy, neighbourhood pages, and your-name SEO built as one piece — every section answering something a client checks before they call. On your domain, in your accounts.
What's inside every build
Personal-brand design from scratchLayout and visual design created around your name and how you sell — no template underneath.
Neighbourhood & farm pagesCustom-written pages for the areas you work — the content that compounds under your domain.
Sold gallery & social-proof structureYour sales, your reviews, your story — arranged the way a vetting client reads them.
Your-name SEOStructure, schema, and indexing so the search on your name lands on your site, first.
Listing-appointment pre-sell pageThe page a seller reads before the appointment — since most interview exactly one agent, it sells before you arrive.
IDX, optional and honestYour buyers will still use Zillow — that's fine. If you want IDX or MLS search, it's scoped as an add-on, never as the hero.
Vs. the alternatives
What you're actually choosing between.
Most agents weigh the same three options: the free brokerage template, a platform subscription, or a custom personal brand. Here's the honest version of that table.
| Free with your licenseBrokerage template | kvCORE / Placester tier · $100–500/moPlatform site | Custom personal brand Real Estate | |
|---|---|---|---|
| Whose brand it builds | The brokerage's — their logo, their domain | Your name, on their system | Yours — your name, your neighbourhoods, your sold record |
| Custom, or same as every agent | The same page as every agent in the office | A theme thousands of subscribing agents run | Designed from research into how your clients choose |
| Neighbourhood content & your-name SEO | None — a profile, at best | Generic IDX pages; rankings accrue to their setup | Custom-written farm pages, compounding under your domain |
| Who owns the domain & content on exit | The brokerage — nothing leaves with you | Check the contract — the domain, content, and leads are a common exit fight | You — domain, code, content, accounts |
| When you switch brokerages | The page stays behind | The subscription continues — if you keep paying | Everything moves with you — nothing to rebuild |
| Cancellation terms | None — it was never yours | Read the exit clauses before you sign | Project work is one-time; anything ongoing runs a 90-day initial term, then month-to-month |
The honest part: the brokerage template is fine while the team feeds you business. And if all you mainly want is IDX plus a CRM, cheap, the platform bundles are real value. What neither does is win the search on your name — or leave with you when you go.
Every engagement is scoped to the agent — solo or small team, existing site or new build, project alone or with a retainer. Retainers run a 90-day initial term, then month-to-month.
Working with us
The terms, before you commit to anything.
Every promise below is how we already work — in writing, before any money moves.
You own everything — domain, code, content
First 90 days, then month-to-month
Written brief & quote in 5 business days
No pitch
Reply within 24 hours
See how working with us is set up
Questions, answered
The things agents ask first.
How much does it cost?
Every project is quoted on a written brief, because a solo agent's personal site and a team build are different jobs. Send a message and you'll have a written quote in five business days — free, with no pitch call.
Who owns the site if we part ways?
You own everything — the domain, the code, the content, and the accounts. All of it is exportable, and there is no proprietary CMS. If we part ways, the site and every login stay with you and keep working without us. Switch brokerages and it travels with you too.
How long does it take?
Most personal-brand sites are live in 4–6 weeks. The brief sets the timeline in writing before we start, so the schedule is agreed before any money moves.
Doesn't Zillow own search anyway?
Listing search, yes — your buyers browse there, and that's fine. What you're buying is the other search: your name. Most sellers contact only one agent, and they google that agent before calling. Zillow doesn't own that result — today, a brokerage template or a thin portal profile probably does.
My brokerage gives me a kvCORE site free — why pay?
Keep it — it costs you nothing. But it's the brokerage's brand on the brokerage's system, the same template as every agent in the office, and the leads route by their rules. It's fine while the team feeds you business; it isn't the asset that wins your name search, and it doesn't leave with you when you switch.
Will a website actually generate leads?
Not passively — you're right about that, and anyone promising "30–40 leads a month" from a website alone is running the pitch that burned agents in the first place. A site converts the attention you already generate: referrals, signs, open houses, social. It amplifies a working business; it doesn't conjure one.
How do you handle brokerage compliance rules?
We build to your brokerage's requirements — disclosure language, logo and trademark use, fair-housing and advertising rules. Send us the guidelines and the site is set up to follow them from day one.
Let's talk
Tell us your market and your goals.
A few lines about your market, your niche, and where your business comes from. Within five business days you'll have a written brief and quote in your inbox — what we'd build, why, and what it costs. No pitch call.
Reply within 24 hours
You own everything — leave anytime
No pitch