The cheap-logo roulette
You pay $150, get something generic and clip-art-looking, realise it’s not what you wanted — and pay again for the redesign.
For clinics, firms & ambitious businesses
A brand that makes you look the part.
Strategy first, then the system: logo, social, print, and ad creative built from one brand decision — with every source file yours.
- Strategy before artwork — the brand decided first
- Full source files and usage guidelines, yours to keep
- One system across logo, social, print, and ads
FurKeeps · brand & social system
Trusted by 16+ brands across four continents
The problem
The $150 logo usually costs more — you just pay later.
A logo with no system behind it
With no colour, type, or usage rules to build from, every new asset — a flyer, a post, an ad — is a fresh improvisation that looks like a different company.
Files that fail in the real world
A mark nobody checked for trademark conflicts, files that won’t embroider on a uniform, type that turns illegible at small sizes — the hidden bill arrives later.
What you get
What a brand system gets you.
A brand decided, not guessed
Strategy and research before any artwork — your market, your buyers, your competitors. The logo fits because the brand is down first.
Every asset from one system
Logo, social, print, and ads all built from a single set of brand rules — consistency that compounds into recognition.
Files that work everywhere
Print, screen, embroidery, signage, ads — every format prepared and documented in the guidelines, with the source files yours.
Brand work
One system, applied across every surface.
A clinic's social feed, a store's print run, an exam brand's identity — each built from a single set of brand rules.
EverydentBrand identity · social
Case study
Super DentBrand identity · print
Case study
TCF CanadaBrand identity · social
Case study
The handover
Every project ends with the same inventory — files you own.
Named, organised, and documented, so any printer, embroiderer, or future designer can pick the brand up and run with it.
Logo masters — AI · SVG · EPS source files
Export kit — PNG & PDF, light/dark, sized per use
Colour & type system — values for print and screen
Usage guidelines — a PDF anyone can follow
Social & ad templates — editable, on the system
Print & packaging files — press-ready with bleed
How we work
The brand down first. Then the artwork.
The same discipline big brands apply before they spend a dollar on creative — scaled to your business.
1
Discover
Your market, your buyers, and the brands you’re up against — plus every place the brand has to work, from a storefront sign to an embroidered uniform.
2
Decide
The brand strategy in writing — positioning, direction, and exactly what gets made — with a fixed quote you sign off before any design starts.
3
Build the system
Logo and variants, colour and type, guidelines — then every asset built from them, so each new piece extends the brand instead of improvising it.
What's inside a brand system
Logo & variants
A primary mark, wordmark, and supporting variations, with a complete file kit — ready for every place the brand shows up.
Colour & type system
The colour, type, and spacing rules every future piece is built from — so nothing has to be re-decided each time.
Usage guidelines
A clear document covering dos, don’ts, sizes, and spacing — so any printer or designer keeps the brand consistent without you policing it.
Social templates
Post-ready visual sets, formatted for the platforms you use — all drawn from the same brand system.
Print & packaging
Business cards, letterhead, brochures, signage, and packaging — press-ready and on brand by default, with files you keep.
Ad creative
Static and short-form video for Google, Meta, and programmatic — built in multiple variations per campaign, all on brand.
EverydentDental Supply
Clinical and confident. Medical blue and clinical teal read as a serious supplier that holds up on a brochure across a trade-show table.
Colour
Type
Confident & clinical
A geometric display weight up top, a clean reading face below — a pairing that holds up in a catalogue and on a sign.
Where it shows up
Logo kitSocialPrint & brochureTrade-show
FurKeepsPet Care
Warm, friendly, and grown-up. Pet orange and a soft green stay approachable, while a cream ground and forest ink keep the brand polished.
Colour
Type
Warm & rounded
A friendly rounded display with an easy reading face — warmth without losing the polish a real brand needs.
Where it shows up
Logo kitSocialPrintPresentation deck
TCF CanadaLanguage Education
Official, but human. A navy-and-French-blue base with one maple-red accent reads credible for an exam brand without feeling like a government form.
Colour
Type
Clear & credible
A steady display for headings and a highly legible reading face — built to work across two languages and a lot of fine print.
Where it shows up
Brand identityWebsiteSocialPrint
How it compares
What you're actually choosing between.
| What matters | $150 logo / Canva DIY | Design contest | |
|---|---|---|---|
| Who thinks about your market first | Nobody — you pick from options that look nice | Dozens of designers guessing — none researching your buyers | We do — strategy and research before any artwork |
| What you receive | One logo file | A logo, sometimes a few extras | A system — logo and variants, colour and type, guidelines, templates |
| Source files & guidelines | Often exports only — source costs extra, rules don't exist | Depends on the winning designer | Always — every source file and the usage guidelines, yours |
| What it can cost later | Redesigns, trademark conflicts, files that won't print or embroider | Paid revision rounds; originality hard to verify | Scope and price fixed in the brief before we start |
| When it's the right call | Testing an idea or pre-revenue — genuinely fine | You want many directions fast and will sort them yourself | The business is real and has to look the part for years |
Working with us
Low-risk from the first message.
Every promise below is part of how we work — in writing, before you commit to anything.
Written brief & quote in 5 business days
No pitch
You own every file — source files included
Reply within 24 hours
See how working with us is set up
FAQ
The details, in plain terms.
Cost, ownership, and scope — the questions that come up before a quote, answered without the runaround.
You own every source file and export
Strategy before artwork, every time
16 brands shipped across three continents
How much does a logo or brand identity cost?
The market answer first: logos run from $150 on marketplaces to roughly $300–1,500 from an experienced designer, and full agency brand systems cost more. What moves the number is scope — a logo alone, or strategy, variants, guidelines, and templates on top. Every project here is quoted on a written brief: you'll have a written quote in five business days, free, no pitch call.
Why not just get a logo on Fiverr for $20?
If you're testing an idea — do it. It's the right tool for that stage. The cost shows up once the business is real: a mark nobody checked against existing trademarks, files that won't embroider or print, and a redesign you pay for anyway. A logo is the shorthand of your brand — if the brand isn't down first, the logo is an ill fit.
Do I need a whole system, or just a logo?
Sometimes just a logo — or a single flyer, a print pack, or an ad bundle. Each project is scoped on the brief, and if a smaller scope does the job, the brief says so and the quote is smaller. You only pay for what the brand actually needs.
What do I actually receive?
For a full identity: the logo masters (AI, SVG, EPS), an export kit sized per use, the colour and type system, usage guidelines, and whatever the scope adds — social templates, print and packaging files, ad creative. Named, organised, and documented.
Do I own the files?
Yes — every file is yours. Source files, every export, and the guidelines, handed over at the end of the project. Use them with any printer, embroiderer, or future designer. Nothing is held back, and nothing stops working if we part ways.
How long does it take?
You'll have a written quote within five business days of your first message. A single deliverable usually takes days; a full identity runs a few weeks. The brief fixes the timeline in writing before any design starts.
Can the same team handle ongoing design?
Yes. For regular ad creative, social, and print runs, ongoing design lives inside our Authority retainer — same team, faster turnaround, first 90 days then month-to-month, alongside ads, social, and content.
Let's talk
Get the brand down first.
Tell us where the brand has to show up — a few lines is enough. We come back with a written brief and quote in five business days, no pitch.
Reply within 24 hours
A written brief & quote in 5 business days
Every file yours — source files included
Start a project
A few lines is enough to scope the work.
Your name
Company or project
What you need designed