Agencies that turned out to be scams
Four agencies in, the pattern is familiar: a confident pitch, $18–40 per "lead", and a list of tire-kickers and no-shows that never becomes booked consultations.
For med spas, aesthetic & wellness clinics
More booked consultations.
Patients compare two to five clinics before they book. We research what they check — faces, credentials, proof — and build the site that wins the comparison.
You own the site — admin access included
Built from patient-journey research
No lead guarantees — ever
Built for how patients compare clinics
Trusted by 16+ brands across four continents — including cosmetic, aesthetic, and longevity clinics
The problem
You've been pitched "30 leads in 30 days." Maybe you've paid for it.
Your own website, held hostage
Built on their platform, under their logins. Ask for admin access and you get a retention call. Stop paying and the site — and everything on it — goes with them.
Discount-hunter leads
Deal-site promos fill the report with volume, not patients: one-visit bargain hunters who haggle, no-show, and never come back at full price.
What you get
What you get instead.
Consultations from people who compared — and chose you
Patients shortlist a handful of clinics and verify faces, credentials, and results before booking. Your site is built, from research, to be the one that ends the comparison.
A site you hold the keys to
Domain, content, code, accounts — and full admin access from day one. Nothing sits behind our logins, so nothing can be held over you.
Marketing that survives the platform rules
Meta restricts health advertising and Google gates pharma terms. Site, content, and campaigns are compliance-aware by design, so one policy update can't switch your marketing off.
Proof
Clinic sites built from scratch — and shipped.
Cosmetic and aesthetic clinic work across the UK, North America, and the Middle East. Patients rate the About page — the people — as the most important page on a clinic's site, so every build leads with faces, credentials, and proof. The team grid in the showcase below is that research, made into a component.
Ghanem ClinicCosmetic surgery · Harley Street, London · Case study
Amer ClinicCosmetic & aesthetic medicine · London · Case study
63%
of patients compare 2–5 med spas before booking — and 59% say the About page is the most important page on the site. The comparison is where the booking is decided; it's what we build for.(Boulevard, 2025)
Run a private membership or longevity clinic?
See the Ghanem Longevity case study
See the full portfolio
What your clinic site includes
What your clinic site includes.
The designed components patients use to compare clinics — before-and-afters, treatments, the team, concerns, consult booking, reviews, accreditations. The team grid exists because patients check the people first: it's the page they rate most important. Examples are illustrative; your real content goes here.
Illustrative example
BeforeAfter
Results, shown the way patients study them
An interactive slider that lets a patient drag between the before and the result — the proof aesthetic patients look for first, presented with restraint.
Your own consented before-and-afters go herePatientNew enquiry
InterestSkin rejuvenation
In clinicVideo call
Request a consultation
Routes the enquiry straight to your front desk.
Turn interest into a consult
A calm enquiry flow that captures intent without a phone call — built to suit your treatment menu.
The people behind the practice
A team grid that puts faces, titles, and credentials front and centre — patients place their trust in practitioners, not logos.
Your real practitioners and bios go here
Skin & facialRejuvenation, peels, microneedling
Laser & deviceResurfacing, pigmentation, hair
Wellness & recoveryIV therapy, aftercare, reviews
A treatment menu that explains
Styled service cards that route each patient to the page built for the question they actually have.
Lines & wrinkles
Fine lines, expression lines, and early signs of ageing — matched to the treatments and practitioners suited to them.
Skin rejuvenation
Injectable consult
See a practitioner
Organised around patient concerns
A concern-led selector that meets a patient where they are and guides them toward the right treatment and the right person.
Your concerns and treatment routes go hereCalm, unhurried, and honest about what would actually help. Lovely result.
RARana A. · Verified patient
Booked the consult online, felt looked after the whole way through.
JMJude M. · Verified patient
Reviews where they count
A patient-reviews strip placed near the decision, not buried on a separate page.
Regulator registeredCollege & provincial registration shown clearly
Clinically reviewedClaims checked before publishing
MembershipsProfessional bodies & training
Standards of careHygiene, safety & consent
Your accreditations, registrations, and memberships placed where patients look for reassurance.
Trust signals, made visible
The registrations and memberships patients quietly check for — surfaced near the decision instead of hidden in a footer.
Assembled for your clinic
Parts like these, designed around how your clinic runs.
We learn the clinic first, then build the site from components designed for it — your treatments, your practitioners, your standards, fitted to how your clinic runs.
Send a message
How we build
Research first. Then the message. Then the build.
No pitch deck, no promised numbers — a written process with the timeline on paper before anything starts.
1
We research how your patients compare clinics
The searches they run, the clinics they shortlist, and what they verify before booking — faces, credentials, before-and-afters, reviews — studied for your clinic and your market before anything is designed.
2
We write your message and brief
What your site will say and why, as a written brief with a fixed quote. You read it, ask questions, and sign off before we build. No pitch call.
3
We build the site and booking path around it
Design, content, and the consultation path built as one piece — every section answering something a patient checks during the comparison.
What's inside every build
Treatment pages built for comparisonEach treatment answered the way a comparing patient actually researches it.
Team & credential presentationFaces, titles, and registrations front and centre — the page patients weigh most.
Before-and-after gallery structureBuilt with consent-aware guidance on photo permissions, so proof never becomes a liability.
Reviews integrationYour real reviews surfaced next to the decision, not buried on a profile.
Consultation booking pathA clear route from interest to consult, wired to how your front desk works.
Compliance-aware ad landing pagesPages written to pass Google and Meta health-policy review before spend starts.
Vs. the alternatives
What you're actually choosing between.
Most clinic owners weigh a generalist agency, a med-spa platform bundle, or a build like this one. Here's the honest version of that table.
| Option AGeneralist marketing agency | Option BMed-spa platform bundle | With us Medical & Wellness | |
|---|---|---|---|
| Who gets admin access & ownership | Varies — often theirs until you ask, then a negotiation | Their platform, their logins — leave and the site stays behind | Yours from day one — domain, code, content, and full admin access |
| Who studies your patients | A persona slide, recycled between clients | Nobody — the template is the strategy | Research into how your patients compare clinics, done before anything is designed |
| What "leads" means | A volume promised in the pitch | Form fills counted in a dashboard, booked or not | Not a word we sell. We build for consultations from patients who compared — and promise no numbers |
| Same template for every clinic? | Usually a theme with your logo on it | Yes — that's the product | Designed from scratch around your clinic and your patients |
| What happens when you leave | A handover negotiation | The site, content, and rankings stay on their platform | Nothing changes — you already hold the domain, the content, and the admin logins |
The honest part: platform bundles are cheap and fast if what you need is software — booking, reminders, a CRM. Plenty of clinics run one happily for exactly that. The trouble starts when the bundle is also your website and you don't hold the keys.
Engagements are scoped to your clinic — single or multi-location, refresh or new build, project alone or with a retainer. Retainers run a 90-day initial term, then month-to-month.
Working with us
The terms, before you commit to anything.
Every promise below is how we already work — in writing, before any money moves.
You own everything — admin access included
Written brief & quote in 5 business days
No pitch
Retainers: first 90 days, then month-to-month
Reply within 24 hours
See how working with us is set up
Questions, answered
What clinic owners ask first.
Who owns the site if we part ways?
You own everything — the domain, the code, the content, and the accounts. That includes full admin access from day one, not a view-only login. All of it is exportable, and there is no proprietary CMS. If we part ways, the site and every login stay with you and keep working without us.
We've already been burned by agencies. Why are you different?
We won't answer that with adjectives. What's different is structural and in writing: the research happens before any quote, the brief and quote arrive in writing with no pitch call, you hold admin access and ownership from day one, retainers run a 90-day initial term, then month-to-month. If we don't deliver, leaving is easy and you lose nothing.
Do you guarantee bookings or leads?
No — and be wary of anyone who does. Nobody controls how many patients book in a month; "30 leads in 30 days" is a pitch, not a plan. What we commit to, in writing: the patient-comparison research, a brief and quote in five business days, and a build delivered on the agreed timeline.
How much does it cost?
Every project is quoted on a written brief, because a single-treatment-room med spa and a multi-location clinic group are different jobs. Send a message and you'll have a written quote in five business days — free, with no pitch call.
Who actually does the work?
Digilayers' own team — strategy, design, content, development, and paid media in one in-house group, including members with clinical training who review medical content before it publishes. The team that scopes your brief is the team that builds it: no resell, no hand-off to a different crew after signing.
What about Meta's health-ad restrictions?
Meta's health-data rules and Google's pharmacy certifications changed what clinic campaigns are allowed to do. We build for that reality: a site that converts the patients you already attract, a maintained Google Business Profile, organic treatment pages, and campaigns written to pass platform review — so your bookings never hang on one ad account.
Let's talk
Tell us about your clinic.
A few lines is enough. Within five business days you'll have a written brief and quote in your inbox — what we'd build, why, and what it costs. No pitch call, no volume promises — and everything we build is yours, admin access included.
Reply within 24 hours
You own everything — admin access included
No pitch