The silent rule-out
81% of referred buyers check your website — and 51.9% rule firms out without a word (Hinge). When a warm referral goes quiet, the site usually did the talking.
B2B buyers do most of their evaluating before they ever contact a vendor — and referred clients check you out the same way. We research how your buyers decide and build the site that survives the scrutiny.
Trusted by 16+ brands across four continents — enterprise software, industrial, education, and professional services among them
B2B buyers spend only about 17% of the buying journey meeting with potential suppliers (Gartner). The rest of the evaluation happens where no rep can help you — and most of it happens on your website.
81% of referred buyers check your website — and 51.9% rule firms out without a word (Hinge). When a warm referral goes quiet, the site usually did the talking.
Four months in, $40k out — no funnel, no leads, and another meeting about strategy on the calendar. You shouldn't have to wonder what the money bought.
The rebuild drifts through committee for a year, and when it finally ships, a botched migration takes the search rankings with it. Both failures are avoidable.
Three outcomes, each built from research into how your buyers, procurement teams, and referred clients actually evaluate you.
Specs, certifications, proof, and consistent information — the things evaluators verify before you make a shortlist or get an RFQ, structured where they look for them.
When a referred buyer checks you out, the site confirms the recommendation — so the silent check ends in a conversation with you, not a quiet rule-out.
Every URL inventoried, redirects mapped, indexing watched after launch — the redesign ships without losing the search positions you've already earned.
Builds for enterprise software, professional services, industrial manufacturing, and pharma — each one designed to be read by an evaluator who hasn't called yet.
Multi-product ERP suite for an Odoo Gold Partner — structured for a B2B buying committee.
View case studyA corporate identity and site for a professional services firm — measured, investor-grade credibility.
View case studyA quote-led corporate site for an industrial packaging manufacturer serving four sectors.
View case studyA product-catalogue site for a nutraceutical contract manufacturer — regulatory care throughout.
View case studyof B2B deals are won by the first vendor the buyer contacts — and roughly 70% of the evaluation happens before any contact is made. The site's job is to make sure that first contact is you.(6sense)
Research first, then the message, then the build — with the scope and timeline in writing before anything starts.
What procurement verifies, what partners compare, what the anonymous reader needs before they'll talk — your category and your competitors, studied before anything is designed.
First reply within 24 hoursWhat the site will say and why, as a written brief with a fixed scope and quote. You read it, your stakeholders question it, and you sign off before we build. No pitch call.
Brief & quote in 5 business daysDesign, copy, RFQ paths, and integrations built as one piece — with the URL inventory, redirect map, and indexing watched so rankings survive the redesign.
Most builds live in 4–6 weeksA big-name agency, your own in-house team, or a team built around how your buyers evaluate. The honest version of that table.
| Option ABig-name B2B agency | Option BIn-house team or DIY | With us Corporates | |
|---|---|---|---|
| How scope & billing work | Monthly retainer — scope drifts, hours roll over | Salaries and tools you fund year-round | Fixed written scope and quote — no retainer required |
| Who studies your buyers | An account team applying last quarter's playbook | Nobody has the time between launches | The buyer's evaluation journey is researched before anything is designed |
| Site design | Theme-based with corporate stock photos | Variable, committee-driven | Designed from scratch around the business |
| Transparency cadence | A quarterly slide deck | Hallway updates | Weekly status, in writing |
| Who owns the site & CMS after | Sometimes theirs — proprietary CMS, exit friction | You | You — domain, code, content, accounts; no proprietary CMS |
| Migration handling | Often an afterthought, billed separately | The step that gets botched without a specialist | URL inventory, redirect map, indexing watched after launch |
| CRM & marketing tech | Often missing or basic | Another project in the queue | HubSpot, Salesforce, Marketo, Pardot wired in |
The honest part: an in-house team with real web talent is the best option on this table. Most mid-size firms don't have one — and a single good hire can't cover research, design, build, and migration at once. That's the gap we fill, on a fixed written scope.
Every promise below is how we already work — in writing, before any money moves.
Project work here is fixed-scope: a written brief lists the deliverables, the timeline, and the price before anything starts. You're not buying hours and hoping — you're approving a listed set of deliverables. Anything ongoing reports weekly, in writing, against that same list.
Every project is quoted on a written brief, because scope varies — multi-region structure, integrations, and the size of the migration all change the number. Send a message and you'll have a written quote in five business days — free, with no pitch call.
You own everything — the domain, the code, the content, and the accounts. All of it is exportable, and there is no proprietary CMS. If we part ways, the site and every login stay with you and keep working without us.
Not if the migration is planned. Every URL is inventoried before the build, every old address gets a redirect to its new home, and indexing is watched after launch so anything Google misses gets caught early. What ranks today is carried over — not rebuilt blind and hoped for.
That's common enough that we built the engagement against it. Everything lives in accounts registered to you from day one — domain, hosting, analytics, CMS logins. There's no proprietary platform the site can't leave, and a handover document ships with launch. Leaving us is a decision, not a negotiation.
Most corporate sites are live in four to six weeks of build; a large migration or multi-region structure adds time, and the brief states the timeline in writing before we start. Stakeholder review rounds are scheduled into the plan rather than discovered at the end.
Digilayers' own team — strategy, design, content, development, and paid media in one in-house group. The team that researches your buyers and writes your brief is the team that designs and builds the site: no resell, no hand-off to a different crew after signing.
A few lines on the scope is enough — what you sell, who evaluates it, and who signs off. Within five business days you'll have a written brief and quote: what we'd build, why, and what it costs. Fixed scope, no pitch call.