Arabic by default.
The canonical site is Arabic; English sits behind a toggle. One type family carries both scripts at matched weight, so the brand stays one voice either way.
Enterprise ERP & CRM · Website
A website for an enterprise ERP and CRM firm.
Upward Technologies builds custom ERP and CRM for enterprise clients in Saudi Arabia and Egypt. We built the bilingual, Arabic-default website it is evaluated on — partner ecosystem up front, own products surfaced as a catalogue.
The brief
Upward sells custom ERP and CRM to enterprise buyers who vet a vendor on paper before any call. The website had to pass that silent evaluation — in Arabic first, at the tier of the platforms Upward partners with.
- Arabic-default
- Partner ecosystem
- Own-product catalogue
- Two countries
- Enterprise buyer
Decisions
Three decisions that set the vendor tier
The partner ecosystem as proof.
Odoo, Microsoft, Google, Salesforce, Procore and ERPNext sit as one capability row above the fold — six logos, equal weight. The buyer sees a partner fluent in the platforms they run.
Own products, surfaced as catalogue.
Upward ships its own Real Estate, Facility and Construction modules. We gave them a dedicated Products surface, separate from Services, so the buyer can engage a consultancy or a product vendor.
What we built · The site
One evaluation flow, top to bottom
PositionThe partner ecosystem row
CredibilityMission, vision and values
CatalogueServices and own products
EngageClients and lead channels
PositionThe partner ecosystem row
CredibilityMission, vision and values
CatalogueServices and own products
EngageClients and lead channels
What we built · Colour and type
A bilingual colour and type system
Colour
Primary
Accent
Surface
Type
Empoweringتمكين أعمالك
One typeface carries Latin and Arabic at matched weight, so the two language versions never drift apart.نظام واحد متماسك للقارئ العربي والشريك الناطق بالإنجليزية.
Outcome
What shipped
The scope, delivered. The site is live at upward.sa — Arabic by default, English behind a toggle.
Two languagesArabic is the canonical site; English sits behind a toggle. One type family carries both.
Six platformsOdoo, Microsoft, Google, Salesforce, Procore and ERPNext — one partner row, equal weight.
Three own productsReal Estate, Facility and Construction modules, surfaced on their own catalogue pages.
Two countriesSaudi Arabia and Egypt operations, served from one site.
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