The entry price leads
The hero opens on the minimum a member can start with — the number a first-time investor actually decides on. Every section after answers that anchor instead of competing with it.
Fractional real-estate platform · Website
A fractional real-estate investment platform for the Gulf.
SAK Assets lets members buy shares of income property instead of whole buildings. We designed and built the platform’s web presence — the marketing site and the logged-in product, on one brand system, so the two read as one platform.
The brief
An investment platform earns its trust on screen. SAK Assets needed a marketing site and a logged-in product that read as one platform — so the confidence a visitor builds before sign-up survives the login.
- Marketing site
- Logged-in product
- Property catalogue
- Three-step onboarding
- One brand system
Decisions
Three decisions that made the platform work
A path with a visible end
The proposition is compressed to three steps — browse properties, buy shares, track the portfolio — so a prospect can see the whole journey before creating an account.
One brand across the login
The marketing site and the product share one type system and one palette, hero through to dashboard. Trust compounds across the sign-up seam instead of breaking at it.
What we built · The site
The investor journey, top to bottom
PropositionThe hero anchor
CatalogueReal properties to browse
MechanicsThree steps, four pillars
EducateDepth, then the close
PropositionThe hero anchor
CatalogueReal properties to browse
MechanicsThree steps, four pillars
EducateDepth, then the close
What we built · Brand system
A modern fintech system, site to dashboard
Colour
Primary
Accent
Authority
Surface
Tint
Body
Type
Start for $1,000
Navy carries the institutional weight; indigo and violet carry the modernity. One type family runs the whole platform, from the hero number to the logged-in dashboard.
Outcome
What shipped
The scope, delivered — we built the platform’s web presence, not the investment offer. The figures on the screens are the client’s proposition.
One platformMarketing site and logged-in product, designed as one continuous brand.
Three stepsBrowse properties, buy shares, track the portfolio — the onboarding flow on one screen.
Full journeyProposition, catalogue, mechanics and education — the first visit shipped top to bottom.
One systemA single type family and navy-indigo palette, hero through dashboard.
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