Editorial and crafted.
We positioned JOIA the way the studio sees itself: every smile made by hand, for one face. The site reads as a piece of editorial, not a list of procedures.
Cosmetic dentistry · Website
Cosmetic dentistry as an art form.
JOIA is a by-appointment cosmetic dentistry studio in Yorkville, Toronto. We designed and built a website that should look like a luxury brand, not a clinic, so it draws the discerning patients the studio is built for.
The brief
A high-end cosmetic dentistry studio that feels like a fashion or jewellery brand, to attract discerning, by-appointment patients.
- Editorial brand
- By appointment
- Craftsmanship
- Before & after
- Yorkville
What drove the design
How we positioned the studio
A dark, refined aesthetic.
Cream and gold against near-black, with by-appointment framing throughout, so the studio sets the tone of a luxury house rather than a walk-in clinic.
Let the work carry the proof.
The before-and-after work and the craftsmanship do the convincing. The design gives them room and stays out of their way.
What we built · The site
The site, top to bottom
An editorial arrival, the craft made visible, and the work shown before and after.
ArriveAn editorial arrival
CraftEvery smile made by hand
ProofBefore and after
MobileThe studio on the phone
ArriveAn editorial arrival
CraftEvery smile made by hand
ProofBefore and after
BrandA luxury register
What we built · Colour and type
The colour and type system
Near-black surfaces, a gold and champagne accent, cream paper: the register of a fashion or jewellery house, not a clinic.
Colour
Primary
Accent
Surface
Type
JOIA
An editorial serif display sets the headlines with the poise of a fashion title; a clean sans does the working surfaces, so the studio reads crafted and contemporary at once.
Outcome
What shipped
A site that reads as a luxury brand and draws the right patients to a by-appointment cosmetic studio.
Reads as a brandEditorial and crafted, in the register of a fashion or jewellery house.
By appointmentThe framing throughout sets a private, considered tone.
The work, up frontBefore-and-after results and craftsmanship carry the proof.
Cream and goldA dark, refined palette against cream paper and gold accents.
Want this for your dental studio?
Websites for dental practices are a standing Digilayers solution. Family, cosmetic and implant clinics, built the same way.
More case studies
All work
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