Patients judge currency before credentials.
A Kensington patient browses contemporary beauty, wellness and hotel brands all week, and reads a dated site as a dated clinic. The design works in the visual language those brands already taught.
Cosmetic clinic · Website
A website for a Kensington cosmetic clinic.
Kensington Cosmetic Clinic is Dr Hassan Soueid's multi-practitioner cosmetic surgery clinic in London. We built the site that holds its full depth — seven treatment categories, the surgical team, patient stories and booking — on one editorial homepage.
The brief
Seven treatment categories and a full surgical team — on a homepage that reads premium to a patient who has already checked the reviews.
- Treatment catalogue
- Practitioner profiles
- Patient stories
- Clinic & residence
- Booking flow
What drove the design
Three buyer facts that drove the design
Serious patients want the full list. Browsers never do.
Seven categories, five to ten procedures each. A drawer system holds the depth: pick a category and the full list opens, one click deep, while the homepage stays editorial.
The surgeon is the decision.
Patients comparing clinics check who operates before anything else. Most clinics bury that on an About page; here the practitioners sit on the homepage, credentials on the founder portrait itself.
What we built · The site
The site, top to bottom
Four stages of the same visit: arrive, trust the surgeon, open the catalogue, book.
ArriveThe hero, in champagne
TrustThe founder, credentialed
ExploreTreatments, one click deep
CommitThe clinic, the close
ArriveThe hero, in champagne
TrustThe founder, credentialed
ExploreTreatments, one click deep
CommitThe clinic, the close
What we built · Colour and type
The colour and type system
Champagne surfaces, dark ink, a bronze accent — the register of the contemporary brands the clinic's patients already buy from.
Colour
Primary
Accent
Surface
Type
Current
An editorial serif carries the headlines; a modern geometric sans does the working surfaces — treatment lists, credentials, booking. The pairing is why the clinic reads as current.
Outcome
What shipped
The scope, delivered. The site is live — linked in the facts above.
Seven categoriesThe full treatment catalogue — five to ten procedures each — held behind drawers.
One click deepAny procedure list opens from the homepage. The editorial surface never crowds.
The team, up frontPractitioner profiles and credentials on the homepage, not buried on an About page.
Booking built inPatient stories and a consultation flow close the visit on the same page.
Want this for your clinic?
Websites for medical and wellness clinics are a standing Digilayers solution — cosmetic, aesthetic and longevity practices, built the same way.
More case studies
All workTell us about your clinic. We reply within 24 hours.