Medical training event · Event website

An event website for a medical training congress.

MIAM 2025 — the Academy of Aesthetic Regenerative Medicine's single-day congress in Brussels, October 2025. We built the site that made the case for attending in person and walked practitioners to the booking form.

ClientMIAM — hosted by the Academy of Aesthetic Regenerative Medicine
SectorAesthetic medicine · B2B training event
LocationBrussels · October 2025
DeliverablesEvent website · Faculty and curriculum sections · Booking flow
The brief

The academy needed practitioners to register for a paid, single-day congress in Brussels — against cheaper online courses already in their feed.

  • Single-day intensive
  • Named faculty
  • In-person versus online
  • Booking flow
Decisions

Three decisions that shaped the build

01

The faculty leads

Practitioners book for who is teaching. The named faculty fronts the page, each surfaced as a credential that sells the room.

02

The case for being in the room

The real comparison is the online course. A dedicated block names what only the room delivers: live demonstrations, hands-on rotations, questions answered in the moment.

03

One day, one navigable read

The site follows the rhythm of the day. A pill nav lets a visitor jump to the part they are weighing, and every section walks them toward the booking form.

What we built · The page

Four screens, from the promise to the booking form

The hero and the day, on navy
PromiseThe day, on the hero
Why be in the room
DifferentiateWhy be in the room
Curriculum modules and the faculty
CurriculumThe modules and the faculty
The comparison, then the booking
DecideThe comparison, then the form
The hero and the day, on navy
PromiseThe day, on the hero
Why be in the room
DifferentiateWhy be in the room
Curriculum modules and the faculty
CurriculumThe modules and the faculty
The comparison, then the booking
DecideThe comparison, then the form
What we built · Colour and type

The event’s colour and type system

Colour
Primary
Accent
Surface
Type
MIAM 2025

An editorial serif with the credibility of conference catalogues, set against a calm modern sans that stays readable across the agenda and the faculty bios.

Outcome

What shipped

The site went live ahead of the congress and carried its registration. MIAM 2025 — the academy’s fifth edition — took place in Brussels in October 2025.

One sitePromise, faculty, curriculum, comparison and booking form in a single read.
One dayA single-day intensive congress — Brussels, October 2025.
5th editionThe academy’s established annual congress.
Named facultyEvery teaching name on the page, surfaced as a credential.

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