Clinicians vet the educator before the course.
The site talks to qualified practitioners — outcomes phrased as practitioner capability, faculty led by credentials, the catalogue built as a curriculum.
Medical education · Website
A website for a medical training academy.
The Academy of Aesthetic Regenerative Medicine trains qualified clinicians across London, Glasgow, Dublin and Ipswich. We built the website it recruits through — a named-faculty programme catalogue, the multi-city footprint up front, and a register that reads as a CPD provider first, commercial second.
The brief
The Academy sells training to qualified clinicians — buyers who vet the educator before the course. The site had to pass that vetting on faculty, curriculum and CPD standing before it could sell a seat.
- Practitioner register
- Named-faculty catalogue
- Multi-city footprint
- CPD positioning
- SEO foundations
Findings
Three buyer facts that drove the design
Real reach reads as institutional weight.
The footprint — London, Glasgow, Dublin, Ipswich — sits in the top utility bar on every page. The institutional positioning holds because the reach is real and visible early.
Named programmes carry named clinicians.
The Ghanem Mastery Programme sits alongside Full-Face Architecture and Regenerative Aesthetics — each attached to its faculty, curriculum and certificate.
What we built · The site
The site, top to bottom
PositionCrest, footprint, promise
PromiseStats, pillars, reach
CurriculumStory, mastercourses
EngageVoice, the contact path
PositionCrest, footprint, promise
PromiseStats, pillars, reach
CurriculumStory, mastercourses
EngageVoice, the contact path
What we built · Colour and type
An identity a regulator would recognise
Colour
Primary
Accent
Surface
Type
Aesthetic Medicine
An institutional serif for the display, a calm modern sans for curriculum and faculty detail — a presence a regulator would recognise as legitimate.
Outcome
What shipped
The scope, delivered. The Academy recruits through this site today — live at aesthetic-academy.com.
One websiteThe Academy's recruiting surface — live, indexed, and built on SEO foundations.
Four citiesLondon, Glasgow, Dublin and Ipswich — the footprint visible on every page.
Named programmesA catalogue where each programme carries its faculty, curriculum and certificate.
CPD positioningBuilt to read as a training provider first, commercial second.
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