You pay a retainer and can't tell what it buys
Somewhere between $850 and $2,000 a month goes out, and what comes back is a report written in marketing jargon. You shouldn't need a translator to know what you paid for.
For family & general practices
More new families, every month.
Patients find you through reviews, then judge you by your website. We build the site that turns that look into a booked appointment.
First 90 days, then month-to-month
You own the site
Know where each new patient came from
Built for how families choose
Trusted by 16+ brands across four continents — including dental and clinic brands
The problem
Three problems practice owners know too well.
Template sites from the big dental mills
The big dental-marketing subscriptions sell one packaged site to tens of thousands of practices. Your logo goes in the corner; the rest looks like the practice two blocks over.
Turning anything off feels dangerous
You suspect half of it does nothing — but new patients are coming from somewhere, so you keep paying rather than risk finding out the hard way.
How patients actually choose
Patients pick from your reviews. Your website is what they check next.
They read the reviews, then click the site to verify: who the dentists are, whether you take their insurance, how easy it is to book. The site has one job — turn that look into a booked appointment. That's the journey we build for, in your area, before anything is designed.
What you get
Three things that grow a family practice.
A site built around how patients actually choose — and numbers you can check yourself.
New patients you can trace
Every enquiry is tagged with where it came from — search, reviews, an ad. The report is a list of patients and their sources, not jargon.
A site that converts the review-checker
Faces, insurance, fees, and one-tap booking — the exact things a patient verifies between reading your reviews and calling. Designed for your practice, not adapted from a template.
A reviews engine that compounds
The site and your Google profile work together: visits become reviews, and reviews bring the next family. Work you can see, so nothing runs on faith.
Our dental work
We work in the dental world already.
Two of the dental brands we've designed and built for — alongside clinics in London and North America. Canadian practice case studies are being written now; the work itself is shareable in conversation.
Super DentDental ecommerce & brand · Egypt
EverydentDental brand identity · B2B supplier
83%
See the full portfolio
of people check reviews before choosing a dentist — and 52% won't consider a practice with fewer than 10. The site's job is to convert the ones who like what they read.(dentaly.org)
A preview of your site
What your practice site includes.
These are live, designed components — the same parts we build yours from. The names, hours, fees, and faces below are placeholder examples; your real team, services, reviews, and details drop straight in.
PatientNew patient
ReasonCheckup & clean
Recall reminders — six-month nudges go out on their own.
Book and keep them coming back
Online booking wired to your real calendar, plus automatic recall — so a checkup turns into a steady patient. Your hours and software connect here.
1Say helloBook or send a note in a minute
2First visitWhat to expect, fees, forms ready
3Settle inRecall keeps the family on track
A welcome that calms first-time nerves
A clear new-patient path — what the first visit looks like, what it costs, what to bring — so a nervous family knows exactly what happens. Your welcome copy and forms slot in.
Checkups & examsRoutine care, X-rays, advice
Hygiene & cleaningScale, polish, gum health
Fillings & repairsWhite fillings, crowns, more
Kids' dentistryGentle, family-friendly care
The services families actually search
A grid that routes each visitor to the page built for their question — checkups, hygiene, fillings, kids. Set to your real service list.
Familiar faces before the first visit
A team grid that lets a family meet the people they'll see — the quiet thing that builds trust. Your real dentists and hygienists (sample names shown).
Your practice, on the map
4.9
218 Google reviews · example
NowOpen until 5:00
Mon–Thu8:00 – 5:00
Friday8:00 – 2:00
Sat & SunClosed
Found first when neighbours search
Map, hours, and Google reviews pulled together so the practice shows up — and looks open and trusted — the moment a local searches. Your real Google Business Profile connects here.
New-patient examExam, X-rays, plan
From $––Hygiene & cleanScale and polish
From $––Children's checkupGentle first visits
From $––Insurance & direct billing. We bill most plans directly — fee-for-service welcome too.
No surprises on cost
A simple fees card and a clear line on insurance and direct billing — the answer families want before they call. Your real fees and accepted plans go here.
Your content, your site
Your real photos, team, hours, and reviews drop into parts like these.
We learn the practice first, then build from components designed for a family practice, so the site fits how local families choose.
Send a message
How we build
Three steps to live.
Research first, then the message, then the build — with the timeline in writing before anything starts.
1
We research how patients in your area choose
Which searches they run, which reviews they read, what they verify on a practice site before calling — your area and your competitors, studied before anything is designed.
2
We write your message and brief
What your site will say and why, as a written brief with a fixed quote. You read it, ask questions, and sign off before we build. No pitch call.
3
We build the site and reviews setup around it
Design, copy, booking, and your Google Business Profile built as one piece — every section answering something a patient checks before booking.
What's inside every build
Design from scratchLayout and visual design created for your practice — no template underneath.
Copy written for youEvery page drafted from the research, in your voice, ready for your approval.
Online booking integrationBooking wired to the software you already run, so patients book without phoning.
Google Business Profile & reviews setupProfile tidied, review flow set up — the site and the profile working together.
Technical & local SEOStructure, schema, and indexing so you show up when neighbours search.
Per-patient source trackingEach enquiry tagged with where it came from, in reports you can check yourself.
Vs. the alternatives
What you're actually choosing between.
Most practice owners weigh the same three options. Here's the honest version of that table.
| Dental-mill subscriptionProSites-type package | DIY builderWix + your evenings | Dental (GP)This solution | |
|---|---|---|---|
| Where the site comes from | One template, sold to tens of thousands of practices | A generic theme you adapt yourself | Built from how patients in your area actually choose |
| Who writes the content | Stock dental copy, the same on every site | You, after hours | We do, from the research — you review and approve |
| The contract | Often annual, auto-renewing | None — cancel any time | First 90 days, then month-to-month — no annual contracts |
| Who owns the site | Often them — cancel and the site goes with them | The platform hosts it; exports are limited | You — domain, code, content, accounts |
| What the reports say | Impressions and jargon | Whatever you set up yourself | Which source each new patient came from — numbers you can check |
ProSites-type packageDental-mill subscription
Where the site comes fromOne template, sold to tens of thousands of practices
Who writes the contentStock dental copy, the same on every site
The contractOften annual, auto-renewing
Who owns the siteOften them — cancel and the site goes with them
What the reports sayImpressions and jargon
Wix + your eveningsDIY builder
Where the site comes fromA generic theme you adapt yourself
Who writes the contentYou, after hours
The contractNone — cancel any time
Who owns the siteThe platform hosts it; exports are limited
What the reports sayWhatever you set up yourself
This solution Dental (GP)
Where the site comes fromBuilt from how patients in your area actually choose
Who writes the contentWe do, from the research — you review and approve
The contractFirst 90 days, then month-to-month — no annual contracts
Who owns the siteYou — domain, code, content, accounts
What the reports sayWhich source each new patient came from — numbers you can check
The honest part: a Wix site plus a well-kept Google profile beats a bad agency. If that's where you are and it's working, keep it. What we add is the research, the message, and a site built to convert the patient who just read your reviews.
Working with us
The terms, before you commit to anything.
Every promise below is how we already work — in writing, before any money moves.
First 90 days, then month-to-month
Written brief & quote in 5 business days
No pitch
You own everything
Reply within 24 hours
See how working with us is set up
Questions, answered
What family practices ask first.
Am I locked into a contract?
Not annually. The website itself is fixed-scope project work — pay for it, own it, done. Anything ongoing starts with a 90-day initial term, then runs month-to-month: leave any month after that. No annual contracts, no auto-renewal — the terms are in writing before you commit to anything.
How much does it cost?
Every project is quoted on a written brief, because a single-location practice site and a multi-location build are different jobs. Send a message and you'll have a written quote in five business days — free, with no pitch call.
Who owns the site if we part ways?
You own everything — the domain, the code, the content, and the accounts. All of it is exportable, and there is no proprietary CMS. If we part ways, the site and every login stay with you and keep working without us.
Isn't word of mouth and Google reviews enough?
Reviews are how patients choose — we won't argue otherwise. But after the reviews, most patients click the website to check faces, insurance, and booking before they call. The site doesn't replace your reviews; it converts the people your reviews already convinced.
How is this different from ProSites-type packages?
Those are one template sold to tens of thousands of practices — the biggest advertise 79,000+ — usually on an annual contract, and often you don't own the site. Yours is built from how patients in your area choose, runs a 90-day initial term then month-to-month, and you own all of it.
How do I know it's working?
Each enquiry is tagged with the source it came from — search, reviews, an ad — so the report is a list of new patients and where they came from. The numbers reconcile with what Google itself shows you. Nothing you have to take on faith.
What happens after launch?
Your choice. Some practices have us keep working on content and local search (first 90 days, then month-to-month); others take the logins and self-manage. Nothing breaks and nothing is held back if you don't buy more — you own the site either way.
Let's talk
Tell us about your practice.
A few lines is enough. Within five business days you'll have a written brief and quote in your inbox — what we'd build, why, and what it costs. No pitch call, no pressure, and nothing runs on an annual contract.
Reply within 24 hours
First 90 days, then month-to-month
No pitch