Personality lives in the mark.
The pet aisle defaults to bright colours and cartoon noise. The play stays inside the wordmark and the dog-and-cat lockup; every other surface stays calm, so the brand reads as a product owners trust daily.
Pet supplies brand · Brand identity
Brand identity for a pet supplies company.
FurKeeps sells pet supplies under one promise — Happy Pets, Happy Life. We built the identity it trades under: a wordmark and character system, a six-step documented design process, social launch tiles, print stationery and a sales presentation deck.
Brand film
The brief
FurKeeps had to stand out on a shelf and in a feed at the same time — warm enough that pet owners pick it up, disciplined enough that retail buyers take it seriously.
- Packaging
- Social launches
- Print stationery
- Sales deck
Decisions
Three decisions that drove the design
One chord from feed to shelf.
A consumer brand gets judged on a phone and on a shelf in the same week. Social tiles, print and packaging carry the same colour and character system, so it reads as one brand on both.
The sales deck is a deliverable.
The founder needed something to carry into retail and distributor meetings, so the identity shipped with its own presentation deck — the brand arrives before the pitch does.
What we built · Identity
The mark, built in six documented steps
Research and concept, sketches, refinement, colour exploration, final mark — each step documented and shipped to the client as a deliverable in its own right.
What we built · Colour and type
A warm colour and type system
Orange and green carry the play; sage and cream calm the surface, so the brand stands out on a shelf without competing with itself.
Colour
Primary
Brand orange — the wordmark spark
Primary
Brand green — the second voice
Accent
Sage — the calm panel
Surface
Cream — the everyday ground
Surface
White — retail-pack clarity
Ink
Deep green — headlines on cream
Type
Happy pets
Every letterform in the wordmark does brand work. Underneath, a working sans stays disciplined — fast on a social tile, clear on a printed envelope.
What we built · Social
Launch tiles for every pet in the range
Launch posts, product features and retail-promo tiles — kittens, rabbits, turtles and birds, all keeping the same promise across the grid.
What we built · Print
Stationery that carries the character
Business cards, letterhead, envelopes and the full stationery set — each carrying the illustrated dog-and-cat lockup.
What we built · Presentation deck
A presentation deck for buyer meetings
The deck
Cover plus stationery, packaging, retail and apparel applications — built for the founder to carry into retail and distributor meetings.
Outcome
What shipped
The scope, delivered — one identity carried across the feed, the shelf and the meeting room.
One identityThe wordmark and dog-and-cat lockup the brand trades under.
Six stepsThe full design process, documented and delivered to the client.
Eight social tilesLaunch, product and brand-promise templates for the feed.
One sales deckBuilt to carry into retail and distributor meetings.
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