The $5k-a-month lead programs
Leads that don't respond, consults that cancel or can't finance the treatment — and a retainer that goes out on the first of the month either way.
For cosmetic & implant practices
Win the high-value cases.
Implant and veneer patients research hard before they consult. We study that journey and build the site that earns the case — no bought leads, no guarantees, no seminar pitch.
Built from patient-journey research
No lead-buying — you own the asset
No guaranteed-results claims, ever
Built for how high-value patients decide
Trusted by 16+ brands across four continents — including premium cosmetic and implant clinics
The problem
You've heard the pitch. You've maybe paid for it.
"30 full-arch leads a month." Every implant and cosmetic owner has sat through that one — and the owners who signed learned what it really costs. Three problems with how this marketing is usually sold:
Marketing built for the vendor, not you
The same agency runs the same campaigns for practices across your market — sometimes including your competitors. You're not a strategy; you're an account.
ClearChoice-scale ad budgets
You can't outspend a national TV machine, and trying is expensive. You can out-trust it locally — with the surgeon, the proof, and the reviews a national brand can't show for your town.
How high-value patients decide
A patient researching veneers or a full-arch case spends two hours online before they call.
They compare practices side by side, study before-and-after photos, check what the work costs and how it's financed, and read about the dentist doing it. By the time they pick up the phone they have narrowed the field to one or two. That journey — what they fear, compare, and verify — is what we research before anything is designed. The site is built to be the practice that survives the comparison.
What you get
What changes when the site does the earning.
Consults that show up qualified
The site pre-answers financing, process, and proof — the three places high-value patients silently drop off — so the person who books has already decided you're worth the visit.
A reputation asset you own
Your domain, your content, your rankings, your reviews. It keeps working — and compounding — whether or not you keep paying anyone. The opposite of rented leads.
Found by the patient already deciding
Search, reviews, and the before/after journey covered — so the patient comparing practices tonight finds yours and can verify everything they came to check.
Proof
Premium clinic work, shipped.
The same team has designed and built for London-premium cosmetic surgery and aesthetic medicine — the kind of patient-facing polish high-value dentistry competes on. Canadian cosmetic case studies are being written now; the work itself is shareable in conversation.
Kensington Cosmetic ClinicLondon-premium cosmetic surgery
Ghanem ClinicHarley Street, London
Amer ClinicBoutique cosmetic practice, London
3 in 10
See the Ghanem Clinic case study
patients would choose a highly-reviewed clinic outside their insurance network — reviews and proof carry high-value dentistry. The site's job is to be the proof they go looking for.(dentaly.org)
What's inside
What your cosmetic site includes.
A high-value patient compares practices for hours before they call. These are the live, designed components that make the case for yours — before/after, treatment depth, the surgeon, smile gallery, and consultation booking. The smiles and faces below are placeholders; your content goes here — your real before/afters, your clinicians, your gallery.
BeforeAfter
Illustrative example
Before & after, side by side
The first thing a veneers or full-arch patient looks for — a slider they drag to reveal the result. Your real cases load here (illustrative smile shown).
EnquiryNew consultation
InterestVeneers & smile design
TueThuSat
Finance & payment plans — a clear monthly-plan note beside the booking, set to your own provider.
Request consultation
Book the consultation
A consultation flow with a finance note placed where the high-value decision is actually made.
VeneersPorcelain, composite, smile design
Dental implantsSingle tooth to multiple units
Full-archFixed full-arch rehabilitation
Smile designWhitening, bonding, makeovers
Treatment pages with depth
Each procedure gets a page that explains the work properly — set to the treatments your practice actually offers.
A gallery that does the selling
A curated wall of finished cases patients open and study. Your real gallery loads here (illustrative smiles shown).
Illustrative example
The clinician profile
Dr Marcus Reid
Implant & Cosmetic SurgeonHigh-value patients want to know exactly who is doing the work. A clinician profile puts the surgeon, their training, and their case focus front and centre — the page a serious patient reads before they book. Your real surgeon and credentials drop in here (sample profile shown).
Implant fellowship
Full-arch focus
Cosmetic restorative
1ConsultationEasy to request, clear about what happens at the first visit and what it costs to find out.
2PlanningThe treatment plan and financing options, explained in plain language before any commitment.
3TreatmentWho does the work, how long it takes, and what recovery actually looks like.
4AftercareFollow-up, maintenance, and the result that lasts — the part serious patients ask about.
A bespoke-experience path patients commit to
The four-step journey we built for Harley Street — consultation, planning, treatment, aftercare — walks a researching patient from curiosity to a booked consult, one honest step at a time. Set to your own consult process.
Your content, your site
Your real cases, clinicians, and gallery drop into components like these.
We learn the practice first, then build from components designed for premium cosmetic and implant work, so the site fits how high-value patients decide. Content is reviewed for clinical accuracy before it goes live.
How we build
Three steps to live.
Research first, then the message, then the build — with the timeline and the quote in writing before anything starts.
1
We research how high-value patients choose
What an implant or veneer patient fears, compares, and verifies before consulting — financing, credentials, before/afters — studied in your market specifically, before anything is designed.
2
We write your message and brief
What your site will say and why, as a written brief with a fixed quote. You read it, ask questions, and sign off before we build. No pitch call, no seminar.
3
We build the site around case conversion
Design, copy, galleries, financing answers, and consultation booking built as one piece — every section answering something a patient checks before they book.
What's inside every build
Case-focused pages per procedureVeneers, single implants, and full-arch each get a page built for that patient's questions.
Before/after gallery structureConsent-ready galleries and sliders, structured so your real cases do the selling.
Financing-question contentThe question most patients won't ask on the phone, answered in plain language next to the booking.
Credential & team presentationThe surgeon, the training, the case focus — presented the way a serious patient reads it.
Reviews integrationYour Google reviews pulled into the site, where comparing patients look for them.
Technical SEOStructure, schema, and indexing so the researching patient finds you in the first place.
Vs. the alternatives
What you're actually choosing between.
| Full-arch lead program$5k+/month lead subscriptions | Corporate-chain marketingClearChoice-scale advertisers | Cosmetic & ImplantThis solution | |
|---|---|---|---|
| When you stop paying | The leads stop the day the payment stops | The brand keeps the airtime — none of it was ever yours | The site, the content, and the rankings stay — you own them |
| Who else in your market gets the same service | Often other practices nearby — same vendor, same pool | Nobody — it markets only itself | The research, message, and build are done for your practice specifically |
| Who owns the audience | The vendor — you rent contact lists | The chain | You — your domain, your reviews, your patient relationships |
| What's promised | Volume numbers — the kind no honest vendor can promise | Scale and a national brand | The research, the brief, the build, and the tracking — in writing. No case-volume promises. |
Full-arch lead program$5k+/month lead subscriptions
When you stop payingThe leads stop the day the payment stops
Who else in your market gets itOften other practices nearby — same vendor, same pool
Who owns the audienceThe vendor — you rent contact lists
What's promisedVolume numbers — the kind no honest vendor can promise
Corporate-chain marketingClearChoice-scale advertisers
When you stop payingThe brand keeps the airtime — none of it was ever yours
Who else in your market gets itNobody — it markets only itself
Who owns the audienceThe chain
What's promisedScale and a national brand
Cosmetic & ImplantThis solution
When you stop payingThe site, the content, and the rankings stay — you own them
Who else in your market gets itThe research, message, and build are done for your practice specifically
Who owns the audienceYou — your domain, your reviews, your patient relationships
What's promisedThe research, the brief, the build, and the tracking — in writing. No case-volume promises.
The honest part: a good lead program can work — for a high-volume full-arch practice with a dedicated treatment coordinator calling every enquiry within minutes. If that's your operation, it may pay for itself. Most practices aren't built that way, and for them rented leads are the most expensive way to fill a consult book.
Working with us
The terms, before you commit to anything.
Every promise below is how we already work — in writing, before any money moves. None of them is a case-volume promise; you've heard enough of those.
Written brief & quote in 5 business days
No pitch, no seminar
First 90 days, then month-to-month
You own everything
Reply within 24 hours
See how working with us is set up
Questions, answered
What cosmetic & implant owners ask first.
Do you guarantee a number of cases or consults?
No — and be wary of anyone who does. Guaranteed-results pitches are how most owners we talk to got burned. What we commit to, in writing: the research, the brief, the build, and tracking honest enough that you can see for yourself what the site is producing.
How are you different from the full-arch lead companies?
They rent you contact lists; when you stop paying, the flow stops. We build the asset that earns cases — a site, content, and reviews presence you own, built from research into how high-value patients in your market actually choose a practice.
We're up against a ClearChoice-type centre. Can we compete?
Not on ad spend — and you don't have to. National centres win on volume; local practices win on trust. Proof, the surgeon's face and credentials, reviews, and clear financing answers are what a researching patient weighs against the TV ad — and all of those are buildable.
How much does it cost?
Every project is quoted on a written brief, because a single-clinician cosmetic site and a multi-surgeon implant centre are different jobs. Send a message and you'll have a written quote in five business days — free, with no pitch call.
Who owns the site if we part ways?
You own everything — the domain, the code, the content, and the accounts. All of it is exportable, and there is no proprietary CMS. If we part ways, the site and every login stay with you and keep working without us.
How long does it take?
Most sites are live in four to six weeks. The written brief sets your timeline before we start, so the dates aren't a moving target — and you sign off on the plan before anything is built.
Let's talk
Tell us about your practice.
And about the cases you want more of — veneers, implants, full-arch. A few lines is enough. Within five business days you'll have a written brief and quote in your inbox: what we'd build, why, and what it costs. No pitch, no seminar, nothing on an annual lock-in.
Reply within 24 hours
First 90 days, then month-to-month
No pitch, no seminar