The $99-a-month trap
Cancel one of those plans and find out what you actually owned: not the site, not the content, sometimes not even the domain. Everything you paid for stays behind.
Website subscription · for new and single-location practices
A custom website, paid monthly — and yours in the end.
We research, design, write, host, and maintain your site for one monthly fee — with the exit in writing from day one: the site, the content, and the domain end up fully yours.
- No big build cost upfront — one predictable monthly fee
- The exit terms are written down — code, content, copy, and domain transfer to you at no charge
- Built on buyer research, not a template
Built by Digilayers · paid monthly
Trusted by 16+ brands across four continents
The problem
Pay-monthly websites have a catch.
Cheap to start is the whole pitch. What matters is what happens when you want out — and who does the work in between.
DIY eats your evenings
A builder subscription is cheap because the site is on you — the design, the words, the updates, the fixes. So it sits half-done while you run the practice.
Cheap sites all look the same
Template mills ship the same site with a different logo on it. Nothing on the page says why you — so the people comparing keep comparing.
What you get
What this plan gets you.
An exit that's safe
The exit terms are in writing from day one. At the end of the term — or sooner, via a buyout — the site transfers fully: code, content, copy, and domain, at no charge.
Zero homework
We design, write, host, update, and fix — you review and approve. Hours, staff, services, photos: send a request and it's handled, every month.
A site that earns its keep
Built from research into how your patients choose — so the page answers why you, and searches turn into enquiries instead of comparisons.
Our work
Custom-designed, every time.
Each site is built from scratch around its own buyers — these are builds for businesses the size of yours.
DoorAppealHome services · North America
TCF QuébecExam preparation · Canada
8 of 10
See the full portfolio
people check the reviews and the website before choosing a local business — the site is what they see right after the reviews.(adapted from dentaly.org consumer research)
How it works
Three steps to live — then we keep it that way.
The same research-first build as our project work, packaged as a subscription.
1
Research and message
Send a short message about the practice. We study how your patients choose, write your message first, and send a written brief.
2
We build, you approve
Designed and built from scratch around the message, with two checkpoints so you see it take shape before launch.
3
Live, hosted, maintained
From launch day the plan takes over: hosting, security, backups, basic SEO, a monthly article, and unlimited small edits.
What's inside
Everything the site needs, included.
Custom website
Designed and built for your practice — your services, your patients, your brand. Every site starts from scratch.
Hosting and maintenance
Hosting, security, daily backups, monitoring, and software updates — managed for the life of the plan.
Basic SEO
On-page SEO, schema, page speed, and Google Business Profile setup so patients can find you.
Monthly content
One SEO article a month, written for the questions your patients actually search.
Unlimited small updates
Phone numbers, hours, new staff, new services, photo swaps — submit a request and we handle it.
Live in 14 business days
From sign-off on the brief to a live site, two weeks — with two checkpoints before launch.
What's not included
So there are no surprises. These sit outside the plan, and any of them can be added when you need them.
Add a servicePaid ad management
Advanced or custom SEO campaigns
Social media management
Brand identity work
Custom photography or video
Patient communication software
How it compares
What you're actually choosing between.
The honest version — each option is right for somebody.
| DIY builderWix, Squarespace | $99-a-month template millRented site plans | This planWebsite Subscription | |
|---|---|---|---|
| Who designs it | You, from a template library |
Nobody — a template with your logo on it |
Designed from scratch for your practice |
| Who writes it | You |
You, or boilerplate |
We do, from the research — you approve |
| Who owns the domain & content on exit | You, once you export what the platform allows |
Often them — cancel and the site, the content, sometimes the domain stay behind |
You — code, content, copy, and domain transfer at no charge |
| Who maintains it | You — your evenings |
Minimal — updates run on their schedule |
We do — hosting, security, backups, and edits, every month |
| Does anyone study your buyers | No |
No |
Yes — buyer research before any design |
| Where it's the right call | Cheapest option — fine if you have the time and the eye |
Fine for a placeholder you don't mind leaving behind |
A site that has to win patients — without the project cost upfront |
Rather pay once and own it from day one? See Custom Websites.
The plan, in plain terms
Everything is written down before you sign.
One monthly fee covers the build, hosting, security, backups, basic SEO, a monthly article, and unlimited small updates. Plans run on a 12-month or 24-month commitment, billed monthly in advance — and the exit terms are part of the agreement, not a negotiation later.
Reply within 24 hours
A written brief in 5 business days
No pitch
One monthly fee, nothing upfront
Yours at the end of the term, at no charge
You own it at the end
At the end of the term the site is fully yours — code, content, copy, and domain transferred at no charge.
Leaving early is clear
Plans run on a fixed term. If you leave before it ends, the remaining commitment is settled in one payment and the site transfers fully.
Upgrade later, with credit
Want a bigger build down the road? Most of what you've paid applies as credit toward a project. We show you the math when you're ready.
FAQ
The details, in plain terms.
Cost, ownership, and what happens when you leave — answered before you start.
The exit terms are in writing before you sign
The site becomes fully yours at term end
Hosting and care every month, no gaps
Who owns the site?
You do at the end of the term — code, content, copy, and domain are transferred to you at no charge, and you can reach full ownership sooner through a buyout. The site is standard WordPress, with no proprietary CMS — once it transfers, it keeps working without us.
How much does it cost?
One monthly fee covers everything in the plan — the build, hosting, security, backups, basic SEO, a monthly article, and unlimited small updates. The fee is quoted on a written brief, because practices vary. Send a message and you'll have it in five business days, free, with no pitch call.
How are the plans and billing set up?
The plan runs on a 12-month or 24-month commitment. One monthly fee covers the build, hosting, security, backups, basic SEO, a monthly article, and unlimited small updates. It's billed monthly in advance, with the first month due on signing.
What if I want to leave early?
Plans run on a fixed term. On the annual plan, the remaining months are settled in one payment and the site transfers fully. The two-year plan carries a sixteen-month minimum, after which you can leave at any time with no penalty.
Is this one of those $99 website schemes?
It's the same monthly shape with the opposite exit. On those plans you rent forever and leave with nothing. Here the exit terms are in writing from day one, and the site — code, content, copy, and domain — ends up yours at no charge.
Why not just build it myself on Wix for $130 a year?
If you have the time and you like writing, Wix is the cheapest option and it works. What this plan buys is everything else: the research, the message, the design, the writing, and the monthly upkeep — done for you while you run the practice.
Do reviews matter more than a website?
Reviews are how people build the shortlist — the website is what they check next. 8 of 10 look at both before choosing. The reviews get you considered; the site is what turns considered into a call.
What if I miss a payment?
A reminder goes out first. If a payment is two months past due, the site is paused and your data kept safe — and restored within a business day once the account is current.
Let's talk
Get a real website without the upfront cost.
A short message is the easiest way to start. We reply within 24 hours, and you'll have a written brief and onboarding plan within five business days.
Reply within 24 hours
A written brief in 5 business days
No pitch
Get started
A few lines about the practice is enough.
Your practice
Name, role
City, practice type, anything useful