EXAM PREP · BRAND + PLATFORM
A brand and prep platform for TCF Canada
Brand and prep platform for the TCF Canada French exam.
- Client
- TCF Canada
- Sector
- French exam prep for Canadian immigration
- Where
- Canada
- What we built
- Identity, print, social and prep platform
The brief
Turn a stressful exam into a clear path to the score a candidate needs.
What we built
Five pieces, one brand and site.
- 01
An identity in navy, French blue and maple red, with a logo animation
- 02
A home that explains the four exam sections and the NCLC score table
- 03
Practice tools: a topics bank and a timed writing simulator
- 04
Guides organised as reading paths
- 05
Print and social for launches and tips
Identity
One mark, every surface.
Logo construction
Palette
- navy
- blue
- red
The result
One brand across print, social and a phone-first practice platform.
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