PET BRAND · BRAND IDENTITY

A brand identity for a Canadian pet brand

A friendly Canadian pet brand: logo, print, social and sales deck.

Client
FurKeeps
Sector
Pet brand
Where
Canada
What we built
Identity, brand book, print, social and sales deck

The brief

Feel warm and caring without turning childish.

What we built

Five pieces, one brand.

  1. 01

    A wordmark with an ear and a paw hidden in the letters

    FurKeeps: A wordmark with an ear and a paw hidden in the letters
  2. 02

    A brand book

  3. 03

    Stationery

    • FurKeeps: Stationery (1 of 3)
    • FurKeeps: Stationery (2 of 3)
    • FurKeeps: Stationery (3 of 3)
  4. 04

    A social post system

    • FurKeeps: A social post system (1 of 4)
    • FurKeeps: A social post system (2 of 4)
    • FurKeeps: A social post system (3 of 4)
    • FurKeeps: A social post system (4 of 4)
  5. 05

    A sales deck for retailers

Identity

One mark, every surface.

Logo construction

  1. FurKeeps logo, step 1 of 6
  2. FurKeeps logo, step 2 of 6
  3. FurKeeps logo, step 3 of 6
  4. FurKeeps logo, step 4 of 6
  5. FurKeeps logo, step 5 of 6
  6. FurKeeps logo, step 6 of 6

Palette

  • orange
  • green
  • cream
  • forest

The result

A complete brand, ready to sell to pet owners and stores.

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